Buyers determine the value of a product or service

Buyers determine the value of a product or service

Some people think the producer of the product or service determine the monetary value. But this cannot be true.

We the customer tend to determine what is valuable to us.

That’s why some people have no problem spending hundreds or over one thousand dollars for a virtual reality headset while on the other hand, you have some people that will never spend a dime on a virtual reality headset yet they have no problem at all spending one thousand dollar for a watch.

People make buying decision base on how they feel about a particular thing.

Therefore, you cannot convince people to buy something.

The best that you can do, is help them realize the value of something in the mind.