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WP Statistics vs Google Analytics

ByWealth Diagram

The difference between WP Statistics and Google Analytics is that WP Statistics over inflate the user numbers while Google analytics does not inflate the user numbers. This could be seen as an asset or liability.

WP Statistics

The point to use WP statistic is to collect data of people visiting your website, so you can use this data as an asset.

WP Statistics does not filter traffic to your website.

It tracks everything the user does. Unless the user opt out when visiting your website.

WP statistics filter:

  • Because of CCPA legislation and GDPR, User have the choice to opt out of tracking cookies.

Data storage

WP statistics store data on your website. So it’s easy to access the data to improve your website from the convenience of your WordPress Dashboard. So you own this data.

Plugins

WP statistic Plugin may slow down your website. As you website traffic grows, your website use more resources. A plugin uses resources.

Although, a counter argument to this is to just increase your resources and optimized your website.

Google Analytics

In the same way, the point to use Google Analytics is to collect data of people visiting your website, so you can use the data as an asset.

Google analytics filter traffics to your website.

Google analytics filter:

  • Unwanted bot traffic
  • Real people that use a browser that has an ad-blocker installed the reason is that ad-blockers are able to filter Google analytics script
  • Because of CCPA legislation and GDPR, User have the choice to opt out of tracking cookies.

Data storage

Google Analytics store data on their server. If you wants to access this data you have to log into google, that’s an extra step. So in a way google own this data, not you.

Plugins

Google analytics does not use a plug in. Since you have to log in into google to use Google analytics, it means that you are using google resources instead.

Although, a counter argument to this is to just install the “Google site kit” plugin so you can see almost all google analytics data from the conform of your WordPress Dashboard.

Although, you are still require to have a Google Analytics account to log in and link it to Google site kit.

That’s it.

Take a calculated risk.

Now, start and adjust as you go.

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