The 5 W’s and 1 H. The basic questions that should be asked for a complete story
Have you ever heard about the 5 w’s and 1 H of journalism? The 6 six things that should be ask in order to complete a full story. They are usually use for journalism, investigation, research, but what about marketing. We’ll be discussing What, why, who, when, where and how on this post.
The five W’s and one H are six basics question that are usually ask when collection information. They can be use to solve problems. They can be use in investigation such as police investigation. They can be use to do research such as writing articles. They can be use for journalism.
They can be use for Marketing. They are many possibilities.
What?
What is a question that is ask to know what happened?, What make a company different from all others?, What people care about?, What was the experience?, What was the event?, What transpired?
What is like a definition.
What should be technically the first question to be asked. Since it let us know what happened.
Why?
Why is a question that is ask to know why did it happen?, Why this is important? Why this happened?
Why you do what you do?
Why are you writing a blog post? why are you making a video?, Why are you recording a podcast.
Why could be the second question.
Who?
Who is the question that is ask to Know who is this for?, Who is going to benefit?, Who is the audience?, Who is the customer? Who is the buyer? Who is the consumer?
Who could be the third question.
When?
When is the question that is ask after what?, why? and who? questions has being answer.
When did it happened?
When could be the fourth questions.
Where?
Where is question that is ask before the final question or it could be the final question.
Where did it happen?
How?
How is the question that is ask to know the process. To know the technicality.
How did it happened?, How something is done?
One important thing to know in marketing. You can either do the how of things like tutorials and guides Or you can withhold the how and only provide the how to the people that buy the product or service.
Conclusion
The five W’s and one H are six basics question that are usually ask when collection information. They can be use to solve problems. They can be use in investigation such as police investigation. They can be use to do research such as writing articles. They can be use for journalism.
They can be use for marketing, like online Marketing. They can be use for many things.
That’s it.
Take a calculated risk.
Now, start and adjust as you go.